About Tara Wood
Tara is a results-driven, communications strategist that has split her time between the agency and non-profit worlds. With a proven ability to hit the ground running, she has worked across almost every industry from finance and energy, to health and technology, and everything in between.
A born problem solver and strong project manager, she thrives in a fast-paced environment and takes a hands-on approach to all projects. An exceptional writer and oral communicator, she designs and implements plans to build or protect a brand’s reputation and is a trusted advisor and coach to executives.
Prior to starting Purpose, Tara held leadership positions in multiple PR agencies and led communications at WWF-Canada. Some of the brands Tara has worked with include: Wealthsimple, Scotiabank, BDC, Artscape, Air Canada Pilots Association, WWF-Canada, Wind Mobile, Microsoft, Metrolinx, and Expedia.
Tara is also the President of Conceivable Dreams, a non-profit advocacy group that lobbies for more accessible and affordable fertility treatment.